Sustainable Business?
What is a sustainable business? There is no answer, but a common one may sound like a business which posts stable earnings which increase over time. Sounds good, but how about a business who is continually prepared to maximize earnings under market conditions. The former appears healthy, but there can be costs with keeping stable earnings. The latter can focus on business models and then judge market conditions to earnings.
Think about financing debt, a sector recently compromised to greater risk in an effort for many companies to stabilize earnings. As a business model financing debt works, market conditions should determine risk and then rates for financing assigned to customers. Relying on market conditions can result in earnings flux, but flux doesn’t mean the business model is unsustainable.
A true price or one with no “noise” could be a judgment of the functionality of a business model over time and how a company has performed when compared to market conditions.
Now think about companies who function healthy business models, which are currently losing money because of these market conditions.
