AAPL News: 5 Billion Songs Sold Via iTunes
Excellent post over at Seeking Alpha right now discussing the rapid acceleration of Apple’s iTunes Music Store. They chart the sales growth nicely for you, but the upshot of it is:
- first 100 million sales in 2004
- broke 1 billion sales in 2006
- broke 5 billion sales in 2008
Considering the fact that iTunes began life as a way of driving sales of Apple hardware, this looks like smashing success. Now that Apple has a dominant position in the MP3 player market (they always have 3 or more positions in the top 5 players for sales) and iTunes is a household name, their new initiatives get to launch with enormous steam behind them from day one.
I’m talking about the IPhone primarily, but the AppleTV is also a really interesting device. Both of these are video devices, and video is definitely a growth market. Those of you who know me know that I’m bullish on web video. It seems clear that as the world slowly transitions from traditional television to video on all of their new devices, Apple is going to be there in spades to soak up the growth.
We have AAPL in our portfolio, should you?
