WE MUST PROTECT THIS HOUSE!

But seriously, Under Armour was started in 1996 by former University of Maryland football player Kevin Plank.  Kevin wanted to design athletic apparel that would improve an athlete’s performance by wicking away the sweat from the body keeping the athlete cooler in hot weather.  From that simple plan grew an assortment of product lines such as HeatGear(R), ColdGear(R) and AllSeasonGear(R).  Over the last 5 years UA has grown its sales revenue from $50M to $600M as the Under Armour label has grown in popularity among athletes, especially youth consumers.  Under Armour is the football uniform of choice for Auburn, Maryland, Hawai’i, South Carolina and Texas Tech, and hopefully that list will grow and tap into other large fan bases.  Under Armour has now set its sights on Nike’s athletic shoe dominance.  Although, UA has had a line of cleats available, they recently made their debut in cross training footwear on May 3rd, which you might have heard about from their 1st Super Bowl ad in January, and has already become a dominant player in that area.  From here they will look to make a splash in a much larger segment, running shoes.